Produce less, sell at fair price
I am driven by the desire to create high quality, durable and ethical pieces.
I've chosen the most beautiful blend of merino wool & silk. We source from RWS-certified, animal-friendly farms. Our pieces are produced 385 km away from our offices and in small quantities that will be restocked. All this comes at a cost. By selling directly through the e-shop, I avoid having multiple margins in the process and I keep my mark-up to a minimum. A fair price is one that allows me to pay my production workshop and my team properly, as well as paying the company's costs and allowing me to grow yvo et moi.
And because I'm sometimes a little too optimistic about buying certain pieces, I do Happy Days at low prices on the last pieces we have in stock. I never produce to discount, I only discount my purchasing mistakes.
Not using the planet's resources unnecessarily is a priority for me.
Less but better.
My goal ?
For you to love your pieces for a very long time. For them to wrap you in softness and to make sure you feel comfortable, feminine and well-dressed every day.
Loving your pieces and taking care of them is a real solution to reducing our ecological impact. Hence my approach and my desire to create a soft, sustainable wardrobe that feels great.